Finding the Stories In Your Numbers


Most accountants don’t read their clients’ bedtime stories.

But I do.

And my story sounds a bit like this: Once upon a time, there was a number that stood out among all the other numbers. It practically jumped off the page, but for some reason, no one noticed this number – even though it had superpowers to grow a business.

There are stories in your numbers. Busy entrepreneurs are working on building their clientele and running their business. They see the value of the story, but they don’t have the time to find it themselves.

Tax accounting doesn’t tell stories. Tax accounting is cash-based with the ultimate goal being tax minimization. In other words, you want to minimize profit, at least on paper.

Business accounting is accrual based, with the ultimate goal being an illustration of the reality so that you can make strategic decisions to increase profit, pay down debt, and grow your business.

This new blog series tells you how to find the stories in your numbers to get you ready for the opportunities 2014 will bring. I hope they are helpful to you.

As always, if you have a question about any of the topics I cover in the blogs or another accounting topic, please contact me.